Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Verizon, Overstock, BetterSleep and more
A few highlights: Mexican professional footballer Héctor Moreno stars in the latest from Verizon. Overstock hypes its Memorial Day Sale. And the BetterSleep app says, “Let the sounds of nature quiet your brain chatter.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: UEFA Champions League Post Match Show, CBS Sports
Brand Overview for Last 30 Days
Impressions:
3,779,661,204
(25% of industry)
Est. TV Spend:
$29,955,564
(25% of industry)
Interruption Rate: 2.32%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Secrets of an Escort, LMN
Brand Overview for Last 30 Days
Impressions:
1,319,286
(<1% of industry)
Est. TV Spend:
$4,200
(<1% of industry)
Interruption Rate: 1.49%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Today, NBC
Brand Overview for Last 30 Days
Impressions:
87,216,373
(2% of industry)
Est. TV Spend:
$286,690
(1% of industry)
Interruption Rate: 2.00%
Attention Index: 54 (46% more interruptions than avg.)
Premiered on: Modern Family, E!
Brand Overview for Last 30 Days
Impressions:
1,968,748,303
(27% of industry)
Est. TV Spend:
$9,745,202
(25% of industry)
Interruption Rate: 1.35%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Big Bad Budget Battle, Food Network
Brand Overview for Last 30 Days
Impressions:
69,574,807
(4% of industry)
Est. TV Spend:
$272,567
(2% of industry)
Interruption Rate: 1.36%
Attention Index: 108 (8% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
