Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Visa, PayPal and more
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A few highlights: Will Ferrell helps PayPal hype its cashback rewards. (Ad Age’s Brandon Doerrer has the backstory: “PayPal’s biggest US campaign ever stars Will Ferrell.”) Apple serves up a 60-second cut of the music video for The Weeknd’s “Dancing in the Flames,” which was shot on iPhone 16 Pro. (Ad Age’s Sabrina Sanchez has that backstory: “Apple made a slow-motion music video for The Weeknd, shot on iPhone 16 Pro.”) And Christian McCaffrey stars in the latest from Visa.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Monday Night Countdown, ESPN
Brand Overview for Last 30 Days
Impressions:
389,184
(<1% of industry)
Est. TV Spend:
$5,115
(<1% of industry)
Interruption Rate: 0.01%
Attention Index: 200 (100% fewer interruptions than avg.)
Premiered on: NFL Football, ESPN
Brand Overview for Last 30 Days
Impressions:
102,670,057
(4% of industry)
Est. TV Spend:
$976,498
(3% of industry)
Interruption Rate: 3.40%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: NFL Football, ESPN
Brand Overview for Last 30 Days
Impressions:
79,540,817
(1% of industry)
Est. TV Spend:
$2,480,055
(6% of industry)
Interruption Rate: 4.92%
Attention Index: 106 (6% fewer interruptions than avg.)
Premiered on: NFL Football, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
