Watch the newest commercials from Wayfair, Liquid I.V., Cabinets To Go and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Santa Claus expresses a preference for “Wayfair homes” in the latest from Wayfair. Liquid I.V. calls its powdered drink mix “scientifically formulated.” And Closets to Go hypes its Stackable Savings Sale. Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv Wayfair: Holidays: Santa's Favorite Homes Are Wayfair Homes Premiered on: Breakfast Club, BabyFirst TV Brand Overview for Last 30 Days Impressions: 1,127,113,018 (11% of industry) Est. TV Spend: $8,682,944 (13% of industry) Interruption Rate: 2.67% Attention Index: 98 (2% more interruptions than avg.) Liquid I.V.: Scientifically Formulated Premiered on: First Take, ESPN Brand Overview for Last 30 Days Impressions: 1,028,289,912 (48% of industry) Est. TV Spend: $7,710,839 (38% of industry) Interruption Rate: 1.52% Attention Index: 93 (7% more interruptions than avg.) Discover Los Angeles: Hollywood: Now Playing Premiered on: Final Destination 2, AMC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Bobcat: More Than One Way Premiered on: Mysteries of the Abandoned, Discovery Channel Brand Overview for Last 30 Days Impressions: 39,113,646 (10% of industry) Est. TV Spend: $284,479 (11% of industry) Interruption Rate: 2.54% Attention Index: 103 (3% fewer interruptions than avg.) Cabinets To Go: Stackable Savings Sale: 35% Off: Gracious Home Closets Premiered on: Help! I Wrecked My House, HGTV Brand Overview for Last 30 Days Impressions: 90,928,229 (2% of industry) Est. TV Spend: $614,317 (5% of industry) Interruption Rate: 2.10% Attention Index: 107 (7% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Wayfair, Liquid I.V., Cabinets To Go and more

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