Watch the newest commercials from Welch’s, Instacart, Smirnoff and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Welch’s says, “You gotta sip it to get it” in a spot for its new Welch’s Zero Sugar line of juices. A couple sits through their kids’ terrible backyard “half time show” in the latest from Instacart. And Smirnoff defines “Smirnoff-straoardinary” as “getting the world’s #1 vodka at an amazing price.” See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv Instacart: Kazoo Premiered on: NHL Hockey, NHL Brand Overview for Last 30 Days Impressions: 1,405,345,237 (51% of industry) Est. TV Spend: $7,046,190 (37% of industry) Interruption Rate: 2.71% Attention Index: 75 (25% more interruptions than avg.) Firehouse Subs: I Thought You Said This Was A Nice Restaurant? Premiered on: black-ish, FX Brand Overview for Last 30 Days Impressions: 199,017,542 (1% of industry) Est. TV Spend: $1,179,691 (1% of industry) Interruption Rate: 2.62% Attention Index: 86 (14% more interruptions than avg.) Smirnoff: Smirnoff-Straordinary Premiered on: Get Up, ESPN No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Welch's: You Gotta Sip It To Get It Premiered on: The Kelly Clarkson Show, NBC Brand Overview for Last 30 Days Impressions: 176,018,829 (32% of industry) Est. TV Spend: $925,667 (40% of industry) Interruption Rate: 1.90% Attention Index: 73 (27% more interruptions than avg.) The Home Depot: What Are You Working On?: Garage Premiered on: The Big Bang Theory, CW Brand Overview for Last 30 Days Impressions: 2,591,658,922 (35% of industry) Est. TV Spend: $17,608,954 (35% of industry) Interruption Rate: 2.42% Attention Index: 93 (7% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Welch’s, Instacart, Smirnoff and more

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