Watch the newest commercials from Ethos Life, The Home Depot, Subway and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: The Home Depot promotes its “seasonal savings” in a couple spots timed to the coming Labor Day holiday weekend. An overly cautious, bubble-wrapped family learns about Ethos, the life insurance marketer. (Ethos released several web variations of this campaign—including this one, focused on the bubble-wrapped boy—on YouTube on Aug. 4.) And the animated Bob character from Bob’s Discount Furniture ads helps hype a new menu item in what’s actually a Subway ad. (Ad Age’s Erika Wheless has the backstory on the campaign: “Subway and Bob’s Discount Furniture team up in ‘takeover’ ad.”) Tickets to the 2021 Ad Age Leading Women Conference & Awards are now available at AdAge.com/LeadingWomen. Today's TV Ad Highlights Data provided by iSpot.tv Subway: Bob's Discount Furniture: Section of Sectional Ad Premiered on: Food Paradise, Food Network Brand Overview for Last 30 Days Impressions: 3,391,276,445 (13% of industry) Est. TV Spend: $20,425,279 (18% of industry) Interruption Rate: 1.83% Attention Index: 103 (3% fewer interruptions than avg.) The Home Depot: Labor Day Savings: Seasonal Savings: Satisfying Sounds Premiered on: The Fresh Prince of Bel-Air, BET Brand Overview for Last 30 Days Impressions: 846,311,657 (24% of industry) Est. TV Spend: $5,846,513 (32% of industry) Interruption Rate: 1.70% Attention Index: 99 (1% more interruptions than avg.) Ethos: Bubble Wrap: Neighbors Premiered on: NCIS: New Orleans, TNT Brand Overview for Last 30 Days Impressions: 193,293,154 (9% of industry) Est. TV Spend: $341,556 (2% of industry) Interruption Rate: 1.16% Attention Index: 95 (5% more interruptions than avg.) The Home Depot: Labor Day: Seasonal Savings Premiered on: America's Morning Headquarters, Weather Channel Brand Overview for Last 30 Days Impressions: 846,311,657 (24% of industry) Est. TV Spend: $5,846,513 (32% of industry) Interruption Rate: 1.70% Attention Index: 99 (1% more interruptions than avg.) Rooms to Go: Back to School Sale: Kids and Teens Furniture: Pick Your Room Premiered on: The Steve Wilkos Show, CW Brand Overview for Last 30 Days Impressions: 395,924,807 (10% of industry) Est. TV Spend: $770,287 (6% of industry) Interruption Rate: 4.10% Attention Index: 71 (29% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Ethos Life, The Home Depot, Subway and more

Featured Stories