Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Care.com, Tropicana, Grubhub and more
A few highlights: Grubhub explains what it means to experience “eggzilaration” and to be “ensushiastic” about your food delivery order. (Ad Age’s Jade Yan has the backstory on the campaign: “Grubhub wants to tell you how you’re feeling about food.”) Tropicana says, “Whatever your morning brings, sip your sunshine.” (Ad Age’s Parker Herren has the backstory: “Tropicana is the kryptonite for a bad day.”) And Care.com says, “Sometimes older parents need extra care.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America This Morning, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NCIS: New Orleans, ION
Brand Overview for Last 30 Days
Impressions:
654,629,626
(12% of industry)
Est. TV Spend:
$2,949,980
(8% of industry)
Interruption Rate: 0.86%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: NFL Slimetime, Nick
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: George Lopez, TBS
Brand Overview for Last 30 Days
Impressions:
654,629,626
(12% of industry)
Est. TV Spend:
$2,949,980
(8% of industry)
Interruption Rate: 0.86%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Miss Fisher's Murder Mysteries, Ovation
Brand Overview for Last 30 Days
Impressions:
473,374,551
(24% of industry)
Est. TV Spend:
$1,866,737
(21% of industry)
Interruption Rate: 0.96%
Attention Index: 102 (2% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
