Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Dole, H&R Block, Mercedes-Benz and more
A few highlights: H&R Block wants you to know that you can file simple tax returns for free on its website. A father and daughter engage in a little rock-skipping competition in a Dole spot with the tagline “Hold my fruit bowl.” And Mercedes-Benz hypes the 2022 GLS.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Golf Central, Golf
Brand Overview for Last 30 Days
Impressions:
1,037,671,265
(4% of industry)
Est. TV Spend:
$34,178,468
(9% of industry)
Interruption Rate: 2.77%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Littlest Pet Shop, Discovery Family Channel
Brand Overview for Last 30 Days
Impressions:
6,570,673
(1% of industry)
Est. TV Spend:
$8,313
(<1% of industry)
Interruption Rate: 5.13%
Attention Index: 38 (62% more interruptions than avg.)
Premiered on: Good Day at 4:30AM, FOX
Brand Overview for Last 30 Days
Impressions:
74,930,130
(5% of industry)
Est. TV Spend:
$99,471
(1% of industry)
Interruption Rate: 5.09%
Attention Index: 56 (44% more interruptions than avg.)
Premiered on: I Can See Your Voice, FOX
Brand Overview for Last 30 Days
Impressions:
504,435,076
(31% of industry)
Est. TV Spend:
$7,545,820
(30% of industry)
Interruption Rate: 1.52%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
74,930,130
(5% of industry)
Est. TV Spend:
$99,471
(1% of industry)
Interruption Rate: 5.09%
Attention Index: 56 (44% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
