Watch the newest commercials from Dole, H&R Block, Mercedes-Benz and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: H&R Block wants you to know that you can file simple tax returns for free on its website. A father and daughter engage in a little rock-skipping competition in a Dole spot with the tagline “Hold my fruit bowl.” And Mercedes-Benz hypes the 2022 GLS. Behind the rankings: Ad Age World’s Largest Advertisers 2021 Today's TV Ad Highlights Data provided by iSpot.tv Mercedes-Benz: Gender Reveal Premiered on: Golf Central, Golf Brand Overview for Last 30 Days Impressions: 1,037,671,265 (4% of industry) Est. TV Spend: $34,178,468 (9% of industry) Interruption Rate: 2.77% Attention Index: 109 (9% fewer interruptions than avg.) Dole: Skip Premiered on: Littlest Pet Shop, Discovery Family Channel Brand Overview for Last 30 Days Impressions: 6,570,673 (1% of industry) Est. TV Spend: $8,313 (<1% of industry) Interruption Rate: 5.13% Attention Index: 38 (62% more interruptions than avg.) Americaneagle.com: Eye on the Future Premiered on: Good Day at 4:30AM, FOX Brand Overview for Last 30 Days Impressions: 74,930,130 (5% of industry) Est. TV Spend: $99,471 (1% of industry) Interruption Rate: 5.09% Attention Index: 56 (44% more interruptions than avg.) H&R Block: Help Is Here Premiered on: I Can See Your Voice, FOX Brand Overview for Last 30 Days Impressions: 504,435,076 (31% of industry) Est. TV Spend: $7,545,820 (30% of industry) Interruption Rate: 1.52% Attention Index: 105 (5% fewer interruptions than avg.) Americaneagle.com: 80 Milliseconds From Suraj, the Speed Guy Premiered on: America This Morning, ABC Brand Overview for Last 30 Days Impressions: 74,930,130 (5% of industry) Est. TV Spend: $99,471 (1% of industry) Interruption Rate: 5.09% Attention Index: 56 (44% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. See all of Ad Age’s 2021 Marketers of the Year here. See Ad Age’s 2021 Year in Review here. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Dole, H&R Block, Mercedes-Benz and more

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