Watch the newest commercials from Lay’s, Bloomberg, Vuori and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Lay’s serves up a fresh TV edit of a spot starring its longtime pitchman Lionel Messi to call attention to its sponsorship of the UEFA Champions League. Media conglomerate Bloomberg says that when you subscribe to its news content, “you’ll get insight into limitless possibilities, knowledge and inspiration to feed your ambition.” (Ad Age has a licensing agreement with Bloomberg.) And Nikeva Stapleton hypes activewear brand Vuori’s Studio Pocket Legging. See Ad Age’s Super Bowl coverage Watch all the Super Bowl 2022 commercials The best and worst Super Bowl ads, reviewed See all of Ad Age’s 2022 Super Bowl news and analysis Today's TV Ad Highlights Data provided by iSpot.tv ClickUp: Declaration Premiered on: 2022 Winter Olympics, NBC Brand Overview for Last 30 Days Impressions: 4,317,074 (<1% of industry) Est. TV Spend: $714,477 (2% of industry) Interruption Rate: 2.63% Attention Index: 132 (32% fewer interruptions than avg.) Lay's: Grab the Moments Premiered on: UEFA Champions League Today, CBS Brand Overview for Last 30 Days Impressions: 115,076,837 (2% of industry) Est. TV Spend: $15,191,613 (21% of industry) Interruption Rate: 1.53% Attention Index: 137 (37% fewer interruptions than avg.) Jambys: Presentation Premiered on: Log Cabin Living, Destination America Brand Overview for Last 30 Days Impressions: 16,127,271 (1% of industry) Est. TV Spend: $61,647 (<1% of industry) Interruption Rate: 1.76% Attention Index: 113 (13% fewer interruptions than avg.) Bloomberg L.P.: Dark Matter Premiered on: Bloomberg Surveillance, Bloomberg HD Brand Overview for Last 30 Days Impressions: 6,323,202 (<1% of industry) Est. TV Spend: $0 (<1% of industry) Interruption Rate: 2.58% Attention Index: 108 (8% fewer interruptions than avg.) Vuori: Nikeva Stapleton Premiered on: Chopped, Food Network Brand Overview for Last 30 Days Impressions: 85,115,997 (5% of industry) Est. TV Spend: $667,073 (4% of industry) Interruption Rate: 1.47% Attention Index: 114 (14% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Lay’s, Bloomberg, Vuori and more

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