Watch the newest commercials from Microsoft, Rooms to Go, Dove and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Members of a design collective explain how they work collaboratively while using their Windows 11 PCs in a new Microsoft Windows spot. Julianne Hough of “Dancing with the Stars” fame says that “creating a space you truly love is easy at Rooms to Go.” And a Dove announcer says that Dove Men+Care has “skin-strengthening nutrients and moisturizers that help rebuild your skin.” Behind the rankings: Ad Age World’s Largest Advertisers 2021 Today's TV Ad Highlights Data provided by iSpot.tv Microsoft Windows: Working Together: Brings You Closer to What You Love Premiered on: A Different World, TV ONE Brand Overview for Last 30 Days Impressions: 189,085,794 (5% of industry) Est. TV Spend: $7,301,974 (23% of industry) Interruption Rate: 1.62% Attention Index: 120 (20% fewer interruptions than avg.) Rooms to Go: Create a Space You Love Premiered on: Judge Jerry, CW Brand Overview for Last 30 Days Impressions: 437,137,601 (10% of industry) Est. TV Spend: $1,248,279 (8% of industry) Interruption Rate: 4.06% Attention Index: 68 (32% more interruptions than avg.) Cybereason: This is XDR Premiered on: FOX & Friends First, Fox News Brand Overview for Last 30 Days Impressions: 42,267,158 (1% of industry) Est. TV Spend: $218,943 (1% of industry) Interruption Rate: 2.27% Attention Index: 113 (13% fewer interruptions than avg.) Dove Men+Care: Through A Lot Premiered on: Late Night With Seth Meyers, NBC Brand Overview for Last 30 Days Impressions: 2,417,104 (<1% of industry) Est. TV Spend: $2,224 (<1% of industry) Interruption Rate: 0.51% Attention Index: 149 (49% fewer interruptions than avg.) Strayer University: Bachelor's Program: New Laptop Premiered on: Live with Kelly and Ryan, FOX Brand Overview for Last 30 Days Impressions: 35,625,913 (1% of industry) Est. TV Spend: $133,718 (<1% of industry) Interruption Rate: 2.20% Attention Index: 76 (24% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. See all of Ad Age’s 2021 Marketers of the Year here. See Ad Age’s 2021 Year in Review here. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Microsoft, Rooms to Go, Dove and more

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