Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Microsoft, Rooms to Go, Dove and more
A few highlights: Members of a design collective explain how they work collaboratively while using their Windows 11 PCs in a new Microsoft Windows spot. Julianne Hough of “Dancing with the Stars” fame says that “creating a space you truly love is easy at Rooms to Go.” And a Dove announcer says that Dove Men+Care has “skin-strengthening nutrients and moisturizers that help rebuild your skin.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: A Different World, TV ONE
Brand Overview for Last 30 Days
Impressions:
189,085,794
(5% of industry)
Est. TV Spend:
$7,301,974
(23% of industry)
Interruption Rate: 1.62%
Attention Index: 120 (20% fewer interruptions than avg.)
Premiered on: Judge Jerry, CW
Brand Overview for Last 30 Days
Impressions:
437,137,601
(10% of industry)
Est. TV Spend:
$1,248,279
(8% of industry)
Interruption Rate: 4.06%
Attention Index: 68 (32% more interruptions than avg.)
Premiered on: FOX & Friends First, Fox News
Brand Overview for Last 30 Days
Impressions:
42,267,158
(1% of industry)
Est. TV Spend:
$218,943
(1% of industry)
Interruption Rate: 2.27%
Attention Index: 113 (13% fewer interruptions than avg.)
Premiered on: Late Night With Seth Meyers, NBC
Brand Overview for Last 30 Days
Impressions:
2,417,104
(<1% of industry)
Est. TV Spend:
$2,224
(<1% of industry)
Interruption Rate: 0.51%
Attention Index: 149 (49% fewer interruptions than avg.)
Premiered on: Live with Kelly and Ryan, FOX
Brand Overview for Last 30 Days
Impressions:
35,625,913
(1% of industry)
Est. TV Spend:
$133,718
(<1% of industry)
Interruption Rate: 2.20%
Attention Index: 76 (24% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
