Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Vuori, Papa Johns, Jared and more
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A few highlights: Papa Johns serves up a fresh 15-second TV cut of an ad promoting its Triple Bacon Pizza—a variation on a bacon-focused campaign it kicked off last month. (ICYMI: “Papa Johns updates logo and restaurant design,” from Ad Age’s Jon Springer, Nov. 16.) Athletic apparel brand Vuori calls its Ponto Pant “the softest performance pant on the planet.” And Jared updates “Sisterhood,” a recent ad featuring two sisters, to plug its 20%-off sale on fashion jewelry—now through Dec. 19.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, FOX
Brand Overview for Last 30 Days
Impressions:
701,151,792
(15% of industry)
Est. TV Spend:
$12,899,121
(34% of industry)
Interruption Rate: 0.92%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Martin, VH1
Brand Overview for Last 30 Days
Impressions:
1,552,355,102
(16% of industry)
Est. TV Spend:
$9,218,472
(14% of industry)
Interruption Rate: 1.61%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Bar Rescue, Paramount Network
Brand Overview for Last 30 Days
Impressions:
710,756,289
(7% of industry)
Est. TV Spend:
$5,246,753
(8% of industry)
Interruption Rate: 1.34%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Two and a Half Men, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
53,207,997
(2% of industry)
Est. TV Spend:
$153,202
(<1% of industry)
Interruption Rate: 1.37%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: FOX & Friends First, Fox News
Brand Overview for Last 30 Days
Impressions:
272,780,173
(6% of industry)
Est. TV Spend:
$312,948
(1% of industry)
Interruption Rate: 1.69%
Attention Index: 94 (6% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
