Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: McDonald's says that "joy" is included with its $1 soft drinks. JC Penney hypes a Friends & Family Sale running today through Sunday. And Dell Technologies offers an optimistic meditation on "the infinite possibilites of the power of data flowing through our world."

Today's TV Ad Highlights

Data provided by iSpot.tv

Dell Technologies: See What's There

Premiered on: PGA Tour Golf, Golf

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Babbel: Baby Babbling

Premiered on: Eight Days That Made Rome, Smithsonian

Babbel data for the last 30 days

Impressions: 36,213,394 (3% of industry)

Est. TV Spend: $260,571 (3% of industry)

Attention Score: 93.21

Attention Index: 103 (3% fewer interruptions than avg.)

McDonald's: Joy Included

Premiered on: Girls High School Basketball, ESPN2

McDonald's data for the last 30 days

Impressions: 2,902,189,748 (12% of industry)

Est. TV Spend: $44,953,586 (16% of industry)

Attention Score: 92.31

Attention Index: 93 (7% more interruptions than avg.)

British Virgin Islands: Get Away

Premiered on: ATP Tennis, ESPN2

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

JCPenney: Friends & Family Sale: St. John's Bay and Sheets

Premiered on: CSI: Crime Scene Investigation, USA Network

JCPenney data for the last 30 days

Impressions: 884,243,906 (9% of industry)

Est. TV Spend: $11,403,802 (10% of industry)

Attention Score: 88.57

Attention Index: 73 (27% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.