A few highlights: Michelob Ultra serves up another ad that makes gentle fun of AI-powered virtual assistants (see yesterday's Hot Spots for the previous spot in the campaign) before an announcer declares that "There's enough artificial in the world" and notes that Michelob Ultra contains "no artificial colors or flavors." Donovan Mitchell and James Harden help hype Bodyarmor in a spot that characterizes Gatorade as "an outdated sports drink." And if you want some background on the Miller Lite and Bud Light ads in today's line-up, check out E.J. Schultz's report from Wednesday, "Miller Lite co-opts Bud Light's 'Dilly Dilly' world in attack ads," and Jessica Wohl's report from Thursday, "MillerCoors sues AB InBev over corn syrup campaign."
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.