Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Denny’s, Geico, Capital One and more
A few highlights: Denny’s calls itself “a place with a booth ready for you.” Charles Barkley, Samuel L. Jackson and Spike Lee star in another of a series of Capital One March Madness commercials; this one has the pals testing out the “key to the city” that Barkley got from the mayor of Phoenix. And Geico, in its own March Madness spot, says, “However you fan, get more with Geico.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The King of Queens, CMTV
Brand Overview for Last 30 Days
Impressions:
1,056,325,278
(6% of industry)
Est. TV Spend:
$9,079,238
(8% of industry)
Interruption Rate: 3.22%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: The American Rodeo, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NCAA Men's Basketball Championship Selection Show, CBS
Brand Overview for Last 30 Days
Impressions:
1,056,325,278
(6% of industry)
Est. TV Spend:
$9,079,238
(8% of industry)
Interruption Rate: 3.22%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
916,232,619
(22% of industry)
Est. TV Spend:
$5,725,892
(23% of industry)
Interruption Rate: 2.27%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: 55th NAACP Image Awards Red Carpet Live!, VH1
Brand Overview for Last 30 Days
Impressions:
573,376,917
(7% of industry)
Est. TV Spend:
$2,023,208
(7% of industry)
Interruption Rate: 1.32%
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
