Hot Spots

Watch the newest commercials from DirecTV, Liberty Mutual, Dodge and more

By Ad Age and Creativity Staff. Published on August 09, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

The character Reese Bobby (Gary Cole) from “Talladega Nights: The Ballad of Ricky Bobby” once again pops up in a Dodge ad to impart a few life lessons to his boys. A dog owner with an uncanny resemblance to his dog stars in the latest from Liberty Mutual. And Dallas Cowboys quarterback Dak Prescott helps hype DirecTV’s NFL Sunday Ticket package.

See all the winners of Ad Age’s 2021 Small Agency Awards here.

Today's TV Ad Highlights

Data provided by iSpot.tv

Dodge: Life Lessons

Premiered on: Deadline to Disaster, Weather Channel

Brand Overview for Last 30 Days

Impressions: 519,370,164 (2% of industry)

Est. TV Spend: $2,722,468 (2% of industry)

Interruption Rate: 2.34%

Attention Index: 98 (2% more interruptions than avg.)

Liberty Mutual: Resemblance

Premiered on: FOX & Friends First, Fox News

Brand Overview for Last 30 Days

Impressions: 6,079,573,918 (23% of industry)

Est. TV Spend: $26,562,594 (15% of industry)

Interruption Rate: 1.99%

Attention Index: 98 (2% more interruptions than avg.)

DIRECTV: Front Row

Premiered on: To Be Announced, Reelz Channel

Brand Overview for Last 30 Days

Impressions: 89,309,475 (2% of industry)

Est. TV Spend: $138,260 (1% of industry)

Interruption Rate: 4.06%

Attention Index: 97 (3% more interruptions than avg.)

Michelob: Smiling Peyton Tap Handle

Premiered on: NFL on FOX Pregame, FOX

Brand Overview for Last 30 Days

Impressions: 957,397,442 (10% of industry)

Est. TV Spend: $7,076,034 (13% of industry)

Interruption Rate: 1.50%

Attention Index: 98 (2% more interruptions than avg.)

Caesars Entertainment: We Are All Caesars

Premiered on: 2020 Tokyo Olympics, USA Network

Brand Overview for Last 30 Days

Impressions: 55,581,165 (7% of industry)

Est. TV Spend: $572,565 (24% of industry)

Interruption Rate: 2.46%

Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from DirecTV, Liberty Mutual, Dodge and more

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