Watch the newest commercials from Hershey’s, Dodge, State Farm and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Hershey’s says, “Valentine’s Day is for everyone.” Jake from State Farm reassures an online shopping addict. And in a fresh 30-second TV cut of a new Dodge ad, pro wrestler Goldberg encourages you to apply for the brand’s new $150,000 “chief donut maker” job; details at dodgegarage.com/chief-donut-maker. (A 60-second version of this spot debuted on YouTube on Jan. 20.) RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. See which brands are buying ads in Super Bowl 2022. Today's TV Ad Highlights Data provided by iSpot.tv State Farm: Breakup Premiered on: Early Today, NBC Brand Overview for Last 30 Days Impressions: 2,598,002,605 (8% of industry) Est. TV Spend: $79,351,178 (14% of industry) Interruption Rate: 1.92% Attention Index: 108 (8% fewer interruptions than avg.) Dodge: Dodge Is Hiring a Chief Donut Maker Premiered on: Barrett-Jackson: REVVED UP, FYI Brand Overview for Last 30 Days Impressions: 11,364,699 (<1% of industry) Est. TV Spend: $55,465 (<1% of industry) Interruption Rate: 6.71% Attention Index: 75 (25% more interruptions than avg.) Hershey's: Valentine's Day Is for Everyone Premiered on: Storage Wars, CW Brand Overview for Last 30 Days Impressions: 1,124,940,765 (24% of industry) Est. TV Spend: $4,296,590 (14% of industry) Interruption Rate: 1.06% Attention Index: 96 (4% more interruptions than avg.) Savage X Fenty: Shop Lingerie Premiered on: Epic.Awesome.Videos, MTV Live No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Panera Bread: Shocked Premiered on: First Things First, Fox Sports 1 Brand Overview for Last 30 Days Impressions: 545,007,754 (2% of industry) Est. TV Spend: $3,699,166 (1% of industry) Interruption Rate: 1.27% Attention Index: 93 (7% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Hershey’s, Dodge, State Farm and more

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