Hot Spots

Watch the newest commercials from Nike, Microsoft, Dodge and more

By Ad Age and Creativity Staff. Published on August 02, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: The Billie Eilish song “Oxytocin” serves as the soundtrack for an intense, cinematic Dodge commercial with the tagline “Domestic. Not Domesticated.” Microsoft says “Where there’s a team, there’s a way” in a spot for Microsoft Teams that focuses on a Tokyo cat café. (An online version of this ad debuted on YouTube on July 20.) And Nike serves up another installment of its continuing “Play New” campaign—this one focused on mental health in sports.

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Today's TV Ad Highlights

Data provided by iSpot.tv

Microsoft Office: Tokyo: Cat Cafe

Premiered on: 2020 Tokyo Olympics, NBC Sports

Brand Overview for Last 30 Days

Impressions: 182,443,145 (5% of industry)

Est. TV Spend: $3,647,867 (17% of industry)

Interruption Rate: 2.56%

Attention Index: 97 (3% more interruptions than avg.)

Dodge: Power Uncaged

Premiered on: Dragnet, MeTV

Brand Overview for Last 30 Days

Impressions: 532,988,795 (2% of industry)

Est. TV Spend: $2,755,409 (2% of industry)

Interruption Rate: 2.33%

Attention Index: 98 (2% more interruptions than avg.)

Nike: Play New: New Healing

Premiered on: 2020 Tokyo Olympics, USA Network

Brand Overview for Last 30 Days

Impressions: 223,580,793 (8% of industry)

Est. TV Spend: $6,422,402 (40% of industry)

Interruption Rate: 3.77%

Attention Index: 96 (4% more interruptions than avg.)

Prudential: Fearlessly Face the Unknown

Premiered on: Today With Hoda & Jenna, NBC

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Famous Footwear: Back to School: Famous All Around the World

Premiered on: Diagnosis Murder, Hallmark Movies & Mysteries

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Nike, Microsoft, Dodge and more

Today's TV Ad Highlights

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