Watch the newest commercials from Ford, Nike, New Balance and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Premier League footballers Raheem Sterling and Bukayo Saka star in the latest from New Balance. Ford issues “an official reminder” to “watch out for brain freeze this summer” in a spot that shows a Mustang Mach-E owner using her front trunk storage space (aka frunk) to stash a cooler filled with freeze pops. And in an elaborate back-to-school spot, Nike serves up scenes from a place called Swoosh High. Ad Age Small Agency Awards See all of the 2022 winners Click here Today's TV Ad Highlights Data provided by iSpot.tv Nike: Swish High: Good To Be Back Premiered on: Shine True, Fuse Brand Overview for Last 30 Days Impressions: 32,707,888 (1% of industry) Est. TV Spend: $545,488 (5% of industry) Interruption Rate: 4.15% Attention Index: 98 (2% more interruptions than avg.) Vitaminwater: Nourishing My Do Less Side Premiered on: Verified Videos, Revolt Brand Overview for Last 30 Days Impressions: 161,950,699 (7% of industry) Est. TV Spend: $865,986 (8% of industry) Interruption Rate: 1.17% Attention Index: 109 (9% fewer interruptions than avg.) New Balance: Hey You: England 2022 Premiered on: Premier League Live, USA Network Brand Overview for Last 30 Days Impressions: 61,161,766 (2% of industry) Est. TV Spend: $442,106 (4% of industry) Interruption Rate: 2.82% Attention Index: 89 (11% more interruptions than avg.) InterContinental Hotels Group (IHG): Guest How You Guest Premiered on: MLS Soccer, ABC Brand Overview for Last 30 Days Impressions: 7,293,847 (<1% of industry) Est. TV Spend: $27,529 (<1% of industry) Interruption Rate: 3.31% Attention Index: 78 (22% more interruptions than avg.) Ford: Supercharge Your Summer: Brain Freeze Premiered on: Decor Remixed, TV ONE Brand Overview for Last 30 Days Impressions: 979,066,522 (4% of industry) Est. TV Spend: $2,595,738 (3% of industry) Interruption Rate: 2.15% Attention Index: 101 (1% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Metaverse glossary Key words and terms brands should know Click here

Watch the newest commercials from Ford, Nike, New Balance and more

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