Watch the newest commercials from Old Spice, IBM, Ergatta and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: IBM says, “Let’s create data fabric instead of data silos.” A suspiciously youthful (deepfake?) Dolph Lundgren lies about having used Old Spice Sweat Defense—and his deception proves useful. (The ’80s action star is in his sixties now and actually looks like this.) And Ergatta shows off its connected rowing machine. See Ad Age’s Super Bowl coverage Watch all the Super Bowl 2022 commercials The best and worst Super Bowl ads, reviewed See all of Ad Age’s 2022 Super Bowl news and analysis Today's TV Ad Highlights Data provided by iSpot.tv Old Spice: Hang On Premiered on: George Lopez, TBS Brand Overview for Last 30 Days Impressions: 533,243,302 (22% of industry) Est. TV Spend: $4,798,526 (32% of industry) Interruption Rate: 1.37% Attention Index: 99 (1% more interruptions than avg.) Disney+: The Force Premiered on: 2022 Winter Olympics, CNBC Brand Overview for Last 30 Days Impressions: 2,285,762,608 (13% of industry) Est. TV Spend: $53,588,870 (18% of industry) Interruption Rate: 1.59% Attention Index: 109 (9% fewer interruptions than avg.) IBM: Create a Data Strategy Premiered on: Mornings With Maria Bartiromo, Fox Business Brand Overview for Last 30 Days Impressions: 281,920,936 (16% of industry) Est. TV Spend: $16,360,594 (40% of industry) Interruption Rate: 2.07% Attention Index: 118 (18% fewer interruptions than avg.) Big Brothers Big Sisters: It Takes A Village Premiered on: Women's College Basketball, PAC-12 Network Brand Overview for Last 30 Days Impressions: 434,915 (<1% of industry) Est. TV Spend: $2,053 (<1% of industry) Interruption Rate: 0.01% Attention Index: 198 (98% fewer interruptions than avg.) Ergatta: Flow Premiered on: NFL Football, NFL Network Brand Overview for Last 30 Days Impressions: 14,392,124 (<1% of industry) Est. TV Spend: $81,473 (<1% of industry) Interruption Rate: 1.67% Attention Index: 120 (20% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Old Spice, IBM, Ergatta and more

Featured Stories