Watch the newest commercials from Ritz, Yelp, Beats and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Paralympian Melissa Stockwell stars in a Ritz Crackers commercial with the tagline “Greatness inspires us all.” Yelp says that “97% of people make a purchase after visiting Yelp” (according to a recent SurveyMonkey survey of Yelp users). And track star Sha’Carri Richardson wears Beats Studio Buds—and helps hype new music from Kanye West—in the latest spot from Beats. (Ad Age’s Ann-Christine Diaz has the backstory: “Sha’Carri Richardson fronts Beats by Dre ad promoting new Kanye West album.”) More from Ad Age: Travel brands are spending again—how their marketing is different Today's TV Ad Highlights Data provided by iSpot.tv Yelp: In Town Movers Premiered on: Holmes Inspection, Destination America Brand Overview for Last 30 Days Impressions: 26,756,317 (1% of industry) Est. TV Spend: $69,352 (<1% of industry) Interruption Rate: 1.34% Attention Index: 99 (1% more interruptions than avg.) Ritz Crackers: Greatness Inspires Premiered on: Women's Basketball, Olympic Channel Brand Overview for Last 30 Days Impressions: 452,070,447 (5% of industry) Est. TV Spend: $1,601,914 (5% of industry) Interruption Rate: 1.03% Attention Index: 99 (1% more interruptions than avg.) Deloitte: Team Deloitte: Our World Premiered on: Return to Rio, Olympic Channel No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Navy Federal Credit Union: Car Wash Premiered on: 2020 Tokyo Olympics, NBC Sports Brand Overview for Last 30 Days Impressions: 47,014,920 (1% of industry) Est. TV Spend: $2,281,089 (8% of industry) Interruption Rate: 3.51% Attention Index: 97 (3% more interruptions than avg.) Beats Audio: Sha'Carri Richardson Premiered on: 2021 NBA Finals, ABC Brand Overview for Last 30 Days Impressions: 28,251,309 (56% of industry) Est. TV Spend: $507,489 (98% of industry) Interruption Rate: 2.95% Attention Index: 96 (4% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Ritz, Yelp, Beats and more

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