Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
Hot Spots
Watch the newest commercials from Ritz, Yelp, Beats and more
A few highlights: Paralympian Melissa Stockwell stars in a Ritz Crackers commercial with the tagline “Greatness inspires us all.” Yelp says that “97% of people make a purchase after visiting Yelp” (according to a recent SurveyMonkey survey of Yelp users). And track star Sha’Carri Richardson wears Beats Studio Buds—and helps hype new music from Kanye West—in the latest spot from Beats. (Ad Age’s Ann-Christine Diaz has the backstory: “Sha’Carri Richardson fronts Beats by Dre ad promoting new Kanye West album.”)
More from Ad Age: Travel brands are spending again—how their marketing is different
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Holmes Inspection, Destination America
Brand Overview for Last 30 Days
Impressions:
26,756,317
(1% of industry)
Est. TV Spend:
$69,352
(<1% of industry)
Interruption Rate: 1.34%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Women's Basketball, Olympic Channel
Brand Overview for Last 30 Days
Impressions:
452,070,447
(5% of industry)
Est. TV Spend:
$1,601,914
(5% of industry)
Interruption Rate: 1.03%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Return to Rio, Olympic Channel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2020 Tokyo Olympics, NBC Sports
Brand Overview for Last 30 Days
Impressions:
47,014,920
(1% of industry)
Est. TV Spend:
$2,281,089
(8% of industry)
Interruption Rate: 3.51%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: 2021 NBA Finals, ABC
Brand Overview for Last 30 Days
Impressions:
28,251,309
(56% of industry)
Est. TV Spend:
$507,489
(98% of industry)
Interruption Rate: 2.95%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
