Watch the newest commercials from Taco Bell, Vitaminwater, Kohl’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Kohl’s promotes its current savings on patio furniture, kitchen and dining essentials, and women’s swimsuits. Lil Nas X stars in another of a series of Vitaminwater spots with the tagline “Nourish Every You.” This installment focuses on nourishing the “Glamazonian You.” (Ad Age’s Jade Yan has the backstory: “Vitaminwater taps Lil Nas X for its biggest campaign in years.”) And Taco Bell hypes its new $2 Cheesy Double Beef Burritos. Ad Age Leading National Advertisers 2022 See ad spending, rankings and analysis for the biggest marketers and brands Click here Today's TV Ad Highlights Data provided by iSpot.tv Vitaminwater: Nourish Every You: Shine Premiered on: Saving Westbrook High, ASPiRE Brand Overview for Last 30 Days Impressions: 130,170,080 (6% of industry) Est. TV Spend: $645,150 (3% of industry) Interruption Rate: 1.25% Attention Index: 97 (3% more interruptions than avg.) Taco Bell: When You Need a Taco Premiered on: 2022 NBA Draft Combine, NBA TV Brand Overview for Last 30 Days Impressions: 1,063,973,416 (4% of industry) Est. TV Spend: $9,471,329 (7% of industry) Interruption Rate: 1.37% Attention Index: 105 (5% fewer interruptions than avg.) Ally Bank: Equal Investment in Women's Sports Media Premiered on: Good Morning America, ABC Brand Overview for Last 30 Days Impressions: 45,184,643 (1% of industry) Est. TV Spend: $316,490 (1% of industry) Interruption Rate: 3.11% Attention Index: 114 (14% fewer interruptions than avg.) Discover Puerto Rico: Live Boricua in Puerto Rico Premiered on: Premios Tu Música Urbano, Universo No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Kohl's: Kick Off Your Summer: Extra 20% Off Premiered on: Living Single, BET Brand Overview for Last 30 Days Impressions: 1,975,850,037 (17% of industry) Est. TV Spend: $8,042,380 (16% of industry) Interruption Rate: 1.15% Attention Index: 90 (10% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Web3 and metaverse marketing blog Catch up on the latest virtual experiences and more Click here

Watch the newest commercials from Taco Bell, Vitaminwater, Kohl’s and more

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