Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Tide, Dow, Sittercity and more
A few highlights: Sittercity says, “Whatever your kid’s passion, we have a sitter or nanny for them.” Tide shows how much water a “bargain jug” of detergent can contain in a commercial for Tide Pods. And Dow says, “Just imagine what we’ll reimagine next” in a spot that highlights some of the chemical conglomerate’s sustainability initiatives.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Pregame Spread, MLB Network
Brand Overview for Last 30 Days
Impressions:
1,057,717,947
(23% of industry)
Est. TV Spend:
$3,758,827
(21% of industry)
Interruption Rate: 1.81%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: So You Think You Can Dance, FOX
Brand Overview for Last 30 Days
Impressions:
2,964,771,948
(10% of industry)
Est. TV Spend:
$12,440,291
(10% of industry)
Interruption Rate: 1.44%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Mom, FX
Brand Overview for Last 30 Days
Impressions:
1,867,359,510
(24% of industry)
Est. TV Spend:
$8,398,604
(27% of industry)
Interruption Rate: 1.33%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: LPGA Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
1,042,780
(<1% of industry)
Est. TV Spend:
$11,475
(<1% of industry)
Interruption Rate: 2.97%
Attention Index: 67 (33% more interruptions than avg.)
Premiered on: House, POP
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
