Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. A few highlights: Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so well. Audible, the Amazon-owned purveyor of audiobooks and other spoken content, serves up testimonials from customers who talk about how listening to the service enriches their lives. And Dunkin’ promotes its two-bagels-with-cream-cheese deal ($4 for a limited time only) with a little help from a whiteboard “optimization brainstorm” session. Today’s TV Ad Highlights Data provided by iSpot.tv BON & VIV Spiked Seltzer: By Any Ocean Premiered on: America Unearthed, Travel BON & VIV Spiked Seltzer data for the last 30 days Impressions: 166,213,754 (2% of industry) Est. TV Spend: $1,303,729 (1% of industry) Attention Score: 94.39 Attention Index: 119 (19% fewer interruptions than avg.) Audible Inc.: Testimonials Premiered on: South Park, Comedy Central Audible Inc. data for the last 30 days Impressions: 917,006,794 (35% of industry) Est. TV Spend: $12,075,901 (54% of industry) Attention Score: 94.16 Attention Index: 120 (20% fewer interruptions than avg.) Dunkin' Donuts: Go2cents Premiered on: America's Got Talent, NBC Dunkin' Donuts data for the last 30 days Impressions: 916,240,696 (4% of industry) Est. TV Spend: $11,556,941 (4% of industry) Attention Score: 89.34 Attention Index: 86 (14% more interruptions than avg.) Jimmy John's: Lost in Translation Premiered on: Teen Titans Go!, Cartoon Network Jimmy John's data for the last 30 days Impressions: 3,574,980 (<1% of industry) Est. TV Spend: $828,088 (<1% of industry) Attention Score: 97.68 Attention Index: 175 (75% fewer interruptions than avg.) Popeyes: Picnic Premiered on: Martin, BET Popeyes data for the last 30 days Impressions: 973,645,792 (4% of industry) Est. TV Spend: $8,396,331 (3% of industry) Attention Score: 91.86 Attention Index: 111 (11% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

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