Watch the newest commercials on TV from Beats, Budweiser, Facebook Portal and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Neil Patrick Harris and his mom (and a few other moms of celebrities) help hype Facebook’s Portal device. Budweiser serves up a spot for its limited-edition Discovery Reserve American Red Lager. (Ad Age’s E.J. Schultz wrote about the campaign yesterday: “Budweiser and craft brew Schlafly both launch moon-landing beers.”) And LeBron James, Serena Williams, Simone Biles and other sports greats star in a Beats ad for its new Powerbeats Pro wireless earphones. Today's TV Ad Highlights Data provided by iSpot.tv Beats Audio: Unleashed Premiered on: NBA Basketball, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Budweiser: American Red Lager Premiered on: Premier League Soccer, NBC Sports Budweiser data for the last 30 days Impressions: 157,093,068 (2% of industry) Est. TV Spend: $1,874,115 (2% of industry) Attention Score: 86.95 Attention Index: 42 (58% more interruptions than avg.) Portal from Facebook: Mother's Day Support Group Premiered on: Reba, Freeform No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Ancestry: Inseparable Premiered on: The Crocodile Hunter, Animal Planet Ancestry data for the last 30 days Impressions: 598,159,695 (68% of industry) Est. TV Spend: $6,759,387 (75% of industry) Attention Score: 91.53 Attention Index: 106 (6% fewer interruptions than avg.) Wells Fargo: Lulu and Lobo Premiered on: Leverage, ION Wells Fargo data for the last 30 days Impressions: 1,096,653,399 (22% of industry) Est. TV Spend: $17,770,364 (25% of industry) Attention Score: 91.23 Attention Index: 91 (9% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Beats, Budweiser, Facebook Portal and more

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