Watch the newest commercials on TV from Best Buy, Burger King, Cricket Wireless and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (Aug. 9-11). A few highlights: Burger King hypes its new beef-free Impossible Whopper. Nia Sioux of “Dance Moms” fame helps Best Buy promote its current savings on select computers with Intel processors. And Cricket Wireless wants you to join the “more than 10 million customers smiling on Cricket” (they’re smiling because of the money they’re saving). <Today’s TV Ad Highlights Data provided by iSpot.tv NFL: NFL 100 Kicks Off in September Premiered on: NFL Football, NFL Network NFL data for the last 30 days Impressions: 538,072,306 (20% of industry) Est. TV Spend: $3,553,837 (11% of industry) Attention Score: 90.66 Attention Index: 90 (10% more interruptions than avg.) Drone Racing League (DRL): Introducing Premiered on: Drone Racing League, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Best Buy: A Day in the Life Premiered on: Everybody Loves Raymond, TBS Best Buy data for the last 30 days Impressions: 22,178,349 (24% of industry) Est. TV Spend: $123,773 (16% of industry) Attention Score: 95.23 Attention Index: 141 (41% fewer interruptions than avg.) Burger King: The Impossible Taste Test Premiered on: The Hunger Games: Mockingjay, Part 1, USA Network Burger King data for the last 30 days Impressions: 3,292,875,625 (15% of industry) Est. TV Spend: $29,821,881 (13% of industry) Attention Score: 94.74 Attention Index: 125 (25% fewer interruptions than avg.) Cricket Wireless: Smiles Premiered on: Premier League Match of the Day, NBC Sports Cricket Wireless data for the last 30 days Impressions: 861,856,082 (6% of industry) Est. TV Spend: $11,079,359 (5% of industry) Attention Score: 90.16 Attention Index: 96 (4% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Best Buy, Burger King, Cricket Wireless and more

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