Watch the newest commercials on TV from Burger King, Facebook, NYT and more

By Ad Age and Creativity Staff. Published on March 01, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: The New York Times serves up a fresh installment of its continuing “The Truth Is Essential” campaign. Burger King hypes its Sourdough King sandwich. And Facebook says that “Personalized Ads help good ideas get found.” (The spot below is a 30-second TV edit of a 60-second version you can see here: “Facebook’s new campaign, narrated by Grace Jones, celebrates ‘big ideas’ and personalized ads,” via Ad Age’s Garett Sloane.)

Today's TV Ad Highlights

Data provided by iSpot.tv

Facebook: Good Ideas Deserve to Be Found

Premiered on: America This Morning, ABC

Facebook data for the last 30 days

Impressions: 459,664,461 (34% of industry)

Est. TV Spend: $13,139,757 (68% of industry)

Interruption Rate: 2.22%

Attention Index: 98 (2% more interruptions than avg.)

The New York Times: The Truth Is Essential: Life Right Now

Premiered on: What's Happening!!, TV ONE

The New York Times data for the last 30 days

Impressions: 13,518,211 (1% of industry)

Est. TV Spend: $147,736 (1% of industry)

Interruption Rate: 2.06%

Attention Index: 98 (2% more interruptions than avg.)

Pepsi Zero Sugar: Agreeing on a Movie

Premiered on: B Positive, CBS

Pepsi Zero Sugar data for the last 30 days

Impressions: 13,646,517 (1% of industry)

Est. TV Spend: $172,070 (<1% of industry)

Interruption Rate: 1.44%

Attention Index: 99 (1% more interruptions than avg.)

Burger King: If You Didn't Know

Premiered on: Charmed, TNT

Burger King data for the last 30 days

Impressions: 2,548,951,007 (9% of industry)

Est. TV Spend: $23,501,046 (8% of industry)

Interruption Rate: 1.56%

Attention Index: 99 (1% more interruptions than avg.)

Gabi Personal Insurance Agency: Shopping for Insurance

Premiered on: North Woods Law, Animal Planet

Gabi Personal Insurance Agency data for the last 30 days

Impressions: 249,500,566 (1% of industry)

Est. TV Spend: $1,109,151 (<1% of industry)

Interruption Rate: 1.13%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from Burger King, Facebook, NYT and more

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