Watch the newest commercials on TV from Facebook, Amazon, Head & Shoulders and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Amazon wants you to know that it’s donated “over 7.1 million items for COVID-19 relief,” among other charitable initiatives. “Here at Head & Shoulders, we take science up to 100,” an announcer says in the latest spot for the Procter & Gamble anti-dandruff shampoo brand. And as part of a continuing campaign promoting Facebook Groups, Facebook calls attention to the “I Am Beautiful” community. Today's TV Ad Highlights Data provided by iSpot.tv Facebook: I Am Beautiful Premiered on: The Cosby Show, TV ONE Facebook data for the last 30 days Impressions: 1,040,570 (<1% of industry) Est. TV Spend: $5,490 (<1% of industry) Interruption Rate: 98.73 Interruption Rate Placement: 98 (2% more interruptions than avg.) CDW: Cyborg Premiered on: Good Morning Football, NFL Network CDW data for the last 30 days Impressions: 24,919,744 (2% of industry) Est. TV Spend: $441,342 (1% of industry) Interruption Rate: 97.21 Interruption Rate Placement: 97 (3% more interruptions than avg.) The General: Bandmates Premiered on: Livin' the Dream With Captain Jimmy Nelson, The Sportsman Channel The General data for the last 30 days Impressions: 1,037,446,606 (3% of industry) Est. TV Spend: $15,930,135 (3% of industry) Interruption Rate: 98.34 Interruption Rate Placement: 98 (2% more interruptions than avg.) Head & Shoulders: Take Science up to 100: Get Rid of Oil Premiered on: Hip-Hop Houdini, Fuse Head & Shoulders data for the last 30 days Impressions: 284,188,795 (6% of industry) Est. TV Spend: $9,966,411 (20% of industry) Interruption Rate: 98.64 Interruption Rate Placement: 97 (3% more interruptions than avg.) Amazon: Helping Those in Need Premiered on: My Wife and Kids, VH1 Amazon data for the last 30 days Impressions: 655,035,196 (8% of industry) Est. TV Spend: $19,062,030 (14% of industry) Interruption Rate: 97.80 Interruption Rate Placement: 97 (3% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Interruption Rate Placement - Easily understand the performance of the creative in the context it was aired. It is a comparison of your ad's Interruption Rate against your specific media placement benchmark (Interruption Norm). Measured on a scale of 0 to 200 where 100 is the average and means your ad is performing as expected.

Watch the newest commercials on TV from Facebook, Amazon, Head & Shoulders and more

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