Watch the newest commercials on TV from Gillette, Chevy, Miller Lite and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 13. A few highlights: Gillette invites you to “awaken your senses with the feeling of a hot towel shave” by buying a Gillette Labs Heated Razor. Chevrolet profiles professional storm chasers Roger and Caryn Hill, who rely on their Silverado to bring them right to the edge. And Miller Lite asks “Can a beer be brewed for great taste, only 96 calories, with zero grams of sugar?” (Spoiler: Yes.) Today’s TV Ad Highlights Data provided by iSpot.tv Chevrolet: Storm Chasers Premiered on: Morning Express With Robin Meade, Headline News Chevrolet data for the last 30 days Impressions: 2,919,729,931 (9% of industry) Est. TV Spend: $31,227,366 (8% of industry) Attention Score: 91.02 Attention Index: 98 (2% more interruptions than avg.) Gillette: Awaken Your Senses Premiered on: 2019 NBA Finals, ABC Gillette data for the last 30 days Impressions: 559,919,287 (26% of industry) Est. TV Spend: $11,077,139 (37% of industry) Attention Score: 94.90 Attention Index: 107 (7% fewer interruptions than avg.) Miller Lite: Pool Premiered on: Bar Rescue, Paramount Network Miller Lite data for the last 30 days Impressions: 458,197,307 (5% of industry) Est. TV Spend: $3,930,387 (3% of industry) Attention Score: 92.12 Attention Index: 79 (21% more interruptions than avg.) Miller Lite: Raise Premiered on: First Take, ESPN2 Miller Lite data for the last 30 days Impressions: 458,197,307 (5% of industry) Est. TV Spend: $3,930,387 (3% of industry) Attention Score: 92.12 Attention Index: 79 (21% more interruptions than avg.) NBA Store: 2019 Champions Premiered on: Jimmy Kimmel Live, ABC NBA Store data for the last 30 days Impressions: 82,736,533 (10% of industry) Est. TV Spend: $1,635,580 (14% of industry) Attention Score: 93.86 Attention Index: 111 (11% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Gillette, Chevy, Miller Lite and more

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