Watch the newest commercials on TV from Google, Cadillac, Pepsi and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 12. A few highlights: Cadillac says that “Hands-free driving isn’t the future, it’s the present.” Soccer parents get a little help from the Nest Hub smart display in the latest ad from Google. And Pepsi serves up a grilling-themed spot that ends with the tagline “Grab summer by the bottle.” Today’s TV Ad Highlights Data provided by iSpot.tv Google Nest: Hey Mom: Soccer Premiered on: FIFA Women's World Cup Live, Fox Sports 1 Google Nest data for the last 30 days Impressions: 1,378,602,532 (62% of industry) Est. TV Spend: $14,895,167 (59% of industry) Attention Score: 87.63 Attention Index: 101 (1% fewer interruptions than avg.) Qatar Airways: Newest Destination Premiered on: DailyMailTV, FOX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Cadillac: Super Cruise Premiered on: Press Your Luck, ABC Cadillac data for the last 30 days Impressions: 887,519,401 (3% of industry) Est. TV Spend: $8,856,155 (2% of industry) Attention Score: 90.76 Attention Index: 95 (5% more interruptions than avg.) Deloitte: Consider All the Perspectives Premiered on: Wednesday at the U.S. Open, Fox Sports 1 Deloitte data for the last 30 days Impressions: 1,320,990 (1% of industry) Est. TV Spend: $4,340 (<1% of industry) Attention Score: 33.06 Attention Index: 12 (88% more interruptions than avg.) Pepsi: Summergram: Grillin' Like a Villain Premiered on: Jason Bourne, FXX Pepsi data for the last 30 days Impressions: 1,217,510,176 (25% of industry) Est. TV Spend: $10,487,898 (17% of industry) Attention Score: 93.00 Attention Index: 99 (1% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Google, Cadillac, Pepsi and more

Featured Stories