Hot Spots

Watch the newest commercials on TV from Google Nest, Nike, Coke and more

Published on June 11, 2019.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (June 7-9).

Google presents another in a series of spots focusing on how its Google Nest device can help out moms with needy, inquisitive kids. (A 15-second version of this ad appeared in the May 15 edition of Hot Spots.) Nike serves up a 60-second TV cut of an epic, Women’s World Cup-themed ad it debuted online last week. (See Alexandra Jardine’s coverage of the original three-minute version here.) And Coca-Cola also celebrates the Women’s World Cup in an ad that not-so-subtly suggests you should drink Coke while watching.

Today’s TV Ad Highlights

Data provided by iSpot.tv
Connected by Pride
Verizon: Connected by Pride
Premiered on: The 73rd Annual Tony Awards, CBS
Verizon data for the last 30 days
Impressions: 1,837,559,948 (15% of industry)
Est. TV Spend: $30,616,628 (15% of industry)
Attention Score: 90.86
Attention Index: 120 (20% fewer interruptions than avg.)
Dream Further
Nike: Dream Further
Premiered on: Madagascar 3: Europe's Most Wanted, Nick
Nike data for the last 30 days
Impressions: 66,513,194 (5% of industry)
Est. TV Spend: $3,261,396 (19% of industry)
Attention Score: 82.55
Attention Index: 47 (53% more interruptions than avg.)
Hey Mom, Thank You!
Google Nest: Hey Mom, Thank You!
Premiered on: 2019 FIFA Women's World Cup, Fox Sports 1
Google Nest data for the last 30 days
Impressions: 1,329,003,146 (63% of industry)
Est. TV Spend: $15,002,773 (59% of industry)
Attention Score: 87.43
Attention Index: 99 (1% more interruptions than avg.)
2019 Women's World Cup
Coca-Cola: 2019 Women's World Cup
Premiered on: 2019 FIFA Women's World Cup, Fox Sports 1
Coca-Cola data for the last 30 days
Impressions: 776,425,199 (16% of industry)
Est. TV Spend: $13,924,804 (23% of industry)
Attention Score: 93.37
Attention Index: 108 (8% fewer interruptions than avg.)
The U.S. Team's New Goal Celebration
Hulu: The U.S. Team's New Goal Celebration
Premiered on: Sex and the City, BRAVO
Hulu data for the last 30 days
Impressions: 353,592,772 (10% of industry)
Est. TV Spend: $3,477,898 (8% of industry)
Attention Score: 91.53
Attention Index: 105 (5% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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