Watch the newest commercials on TV from Google Pixel, ESPN, Metro by T-Mobile and more

Published on May 09, 2019.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 7.

ESPN serves up another is a series of commercials for streaming service ESPN+ starring Boston sports superfan “The Rick” (Mike O’Malley). A couple adorable young foxes (the animal kind) “talk” about the free phones available from Metro by T-Mobile. And 2 Chainz and Awkwafina help Google hype its new Pixel 3a smartphone.

Today's TV Ad Highlights

Data provided by iSpot.tv

Google Phones: Real Talk With 2 Chainz and Awkwafina

Premiered on: American Housewife, ABC

Google Phones data for the last 30 days

Impressions: 332,480,715 (12% of industry)

Est. TV Spend: $7,959,449 (8% of industry)

Attention Score: 91.09

Attention Index: 111 (11% fewer interruptions than avg.)

ESPN+: The Rick: Libraries

Premiered on: 30 for 30, ESPN

ESPN+ data for the last 30 days

Impressions: 454,381,569 (17% of industry)

Est. TV Spend: $474,706 (2% of industry)

Attention Score: 91.89

Attention Index: 96 (4% more interruptions than avg.)

Coca-Cola: 2019 NCAA Final Four

Premiered on: MLB Tonight, MLB Network

Coca-Cola data for the last 30 days

Impressions: 298,841,026 (6% of industry)

Est. TV Spend: $11,645,356 (16% of industry)

Attention Score: 93.27

Attention Index: 108 (8% fewer interruptions than avg.)

E*TRADE: Social Media Star

Premiered on: Star Trek: Voyager, BBC America

E*TRADE data for the last 30 days

Impressions: 300,142,994 (7% of industry)

Est. TV Spend: $4,527,058 (11% of industry)

Attention Score: 90.18

Attention Index: 88 (12% more interruptions than avg.)

Metro by T-Mobile: Foxes

Premiered on: Catfish: The TV Show, MTV

Metro by T-Mobile data for the last 30 days

Impressions: 696,836,667 (6% of industry)

Est. TV Spend: $15,133,547 (6% of industry)

Attention Score: 79.56

Attention Index: 51 (49% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

In this article:

Watch the newest commercials on TV from Google Pixel, ESPN, Metro by T-Mobile and more

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