Hot Spots
Watch the newest commercials on TV from HelloFresh, Camping World, McDonald’s and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: HelloFresh hypes its current sign-up offer, which includes 10 free meals when you use the code TV10 at checkout. Camping World wants you to “pursue freedom in the great outdoors.” And McDonald’s promotes its current 2-for-$6 offer on select menu items.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Wheeler Dealers, Motor Trend Network
GEICO data for the last 30 days
Impressions:
6,630,727,623
(22% of industry)
Est. TV Spend:
$149,823,699
(27% of industry)
Attention Score: 88.88
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: The Resident, FOX
McDonald's data for the last 30 days
Impressions:
4,662,339,236
(18% of industry)
Est. TV Spend:
$79,775,754
(23% of industry)
Attention Score: 91.62
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: College Football, ESPN
Cheez-It data for the last 30 days
Impressions:
1,106,644,040
(10% of industry)
Est. TV Spend:
$7,594,826
(8% of industry)
Attention Score: 92.26
Attention Index: 67 (33% more interruptions than avg.)
Premiered on: Streets of Dreams With Marcus Lemonis, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Boomer and Gio, CBS Sports
HelloFresh data for the last 30 days
Impressions:
272,419,861
(5% of industry)
Est. TV Spend:
$1,989,879
(3% of industry)
Attention Score: 91.06
Attention Index: 82 (18% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
