Watch the newest commercials on TV from H&M, AT&T, Trolli and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday. A few highlights: Trolli serves up a delightfully weird animated spot to hype its Trolli Sour Brite Crawlers (bags of sugary gummy worms). AT&T imagines what it would be like to hire “OK” movers in another in a series of ads with the tagline “Just OK is not OK.” And Rosario Dawson and friends help promote H&M’s Conscious Collection by laughing, crying, frolicking in fields and so on. Today's TV Ad Highlights Data provided by iSpot.tv Bank of America: Here to Help You Get Things Done Premiered on: Reba, Freeform Bank of America data for the last 30 days Impressions: 35,920,257 (1% of industry) Est. TV Spend: $766,919 (1% of industry) Attention Score: 92.47 Attention Index: 103 (3% fewer interruptions than avg.) AT&T Wireless: OK Movers Premiered on: Martin, VH1 AT&T Wireless data for the last 30 days Impressions: 3,198,071,340 (20% of industry) Est. TV Spend: $107,700,404 (34% of industry) Attention Score: 94.10 Attention Index: 140 (40% fewer interruptions than avg.) H&M: Friendships Premiered on: Being Mary Jane, BET No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Trolli: Trolli Bag Premiered on: NBA Basketball, ESPN Trolli data for the last 30 days Impressions: 23,213,372 (<1% of industry) Est. TV Spend: $638,556 (1% of industry) Attention Score: 81.25 Attention Index: 46 (54% more interruptions than avg.) H&M: Dress for a Sustainable Fashion Future Premiered on: Being Mary Jane, BET No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from H&M, AT&T, Trolli and more

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