Watch the newest commercials on TV from Lay’s, Gatorade, Nike and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 24. A few highlights: Gatorade invites you to “bring the heat” in a couple of spots that end with the tagline “Nothing beats Gatorade.” Nike celebrates newly-designated NBA MVP Giannis Antetokounmpo. And urban streetscapes get magical, colorful makeovers in a commercial for Lay’s Poppables. Today’s TV Ad Highlights Data provided by iSpot.tv Nike: Giannis Antetokounmpo: MVP Premiered on: Claws, TNT Nike data for the last 30 days Impressions: 36,750,728 (5% of industry) Est. TV Spend: $2,412,811 (22% of industry) Attention Score: 83.87 Attention Index: 45 (55% more interruptions than avg.) Gatorade: Bring the Heat Premiered on: CMT Music, CMTV Gatorade data for the last 30 days Impressions: 1,314,520,660 (44% of industry) Est. TV Spend: $12,389,882 (41% of industry) Attention Score: 94.71 Attention Index: 126 (26% fewer interruptions than avg.) Lay's: Crispy and Full of Flavor Premiered on: All of Us, TV ONE Lay's data for the last 30 days Impressions: 347,360,312 (5% of industry) Est. TV Spend: $3,194,496 (5% of industry) Attention Score: 93.17 Attention Index: 102 (2% fewer interruptions than avg.) Gatorade: Refuel and Replenish Premiered on: NBA TV Marquee Matchup, NBA TV Gatorade data for the last 30 days Impressions: 1,314,520,660 (44% of industry) Est. TV Spend: $12,389,882 (41% of industry) Attention Score: 94.71 Attention Index: 126 (26% fewer interruptions than avg.) HEATH: Treat Yourself Premiered on: Keeping Up With the Kardashians, E! No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Lay’s, Gatorade, Nike and more

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