Watch the newest commercials on TV from McDonald’s, H&M, Google Pixel and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 15. McDonald’s promotes its Uber Eats partnership in a spot with the tagline “Delivering happy.” H&M serves up a scene from an impromptu dance party to call attention to one of its $34.99 dresses made with sustainable material. And Google points out that the iPhone X sells for $999 while its Pixel 3a smartphone goes for $399—and the latter has unlimited photo storage. Today’s TV Ad Highlights Data provided by iSpot.tv McDonald's: McDelivery Doorbell Premiered on: SportsCenter, ESPN McDonald's data for the last 30 days Impressions: 3,415,663,532 (14% of industry) Est. TV Spend: $58,746,587 (20% of industry) Attention Score: 91.25 Attention Index: 108 (8% fewer interruptions than avg.) Google Phones: Unlimited Storage on the New Pixel 3a Premiered on: Norbit, TNT Google Phones data for the last 30 days Impressions: 562,746,714 (17% of industry) Est. TV Spend: $13,568,203 (13% of industry) Attention Score: 91.24 Attention Index: 127 (27% fewer interruptions than avg.) H&M: Dance Premiered on: Next Friday, VH1 H&M data for the last 30 days Impressions: 118,946,841 (4% of industry) Est. TV Spend: $1,339,689 (5% of industry) Attention Score: 95.00 Attention Index: 143 (43% fewer interruptions than avg.) CÎROC: You Decide Premiered on: Late Night With Seth Meyers, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. IHOP: Tiny Flags Premiered on: Fishing University, Outdoor Channel IHOP data for the last 30 days Impressions: 999,736,138 (10% of industry) Est. TV Spend: $9,623,776 (11% of industry) Attention Score: 94.26 Attention Index: 123 (23% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from McDonald’s, H&M, Google Pixel and more

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