Watch the newest commercials on TV from Neutrogena, Boar’s Head, Overstock and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Neutrogena suggests you use its makeup remover cleansing towelettes to wipe away “pore-clogging dirt” even if you’re “taking a break from makeup.” Boar’s Head wants you to use its deli meats “to make your back-to-school lunch easy, tasty and trusted.” And Overstock hypes its Labor Day sale. Today's TV Ad Highlights Data provided by iSpot.tv CuriosityStream: Nigel Latta Blows Stuff Up Premiered on: The Gamekeepers of Mossy Oak, Outdoor Channel No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Boar's Head: Back to School Premiered on: NCIS: Los Angeles, USA Network Boar's Head data for the last 30 days Impressions: 254,272,965 (7% of industry) Est. TV Spend: $3,755,794 (16% of industry) Attention Score: 96.98 Attention Index: 155 (55% fewer interruptions than avg.) Visit Myrtle Beach: Sand in Your Toes Premiered on: Rise & Shine, BabyFirst TV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Neutrogena (Skin Care): Makeup Break Premiered on: Living Single, TV ONE Neutrogena (Skin Care) data for the last 30 days Impressions: 1,954,033,354 (15% of industry) Est. TV Spend: $17,384,985 (21% of industry) Attention Score: 91.85 Attention Index: 88 (12% more interruptions than avg.) Overstock.com: Remember When Labor Day Premiered on: Windy City Rehab, HGTV Overstock.com data for the last 30 days Impressions: 528,834,256 (6% of industry) Est. TV Spend: $2,775,992 (3% of industry) Attention Score: 89.72 Attention Index: 59 (41% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Neutrogena, Boar’s Head, Overstock and more

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