Watch the newest commercials on TV from Party City, Citi, Vaseline and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Party City says “You boo you” in a spot hyping its Halloween costumes. Citi wants you to know that its Citi Foundation has teamed up with Girl Scouts to help “empower young leaders through civic education.” And Vaseline says it’s “working towards equity in skincare.” Today's TV Ad Highlights Data provided by iSpot.tv Hendrick's Gin: Curiosity Premiered on: NCIS: New Orleans, CW Hendrick's Gin data for the last 30 days Impressions: 886,150 (<1% of industry) Est. TV Spend: $3,749 (<1% of industry) Attention Score: 85.00 Attention Index: 36 (64% more interruptions than avg.) Party City: Halloween: You Boo You Premiered on: Ex on the Beach, MTV2 Party City data for the last 30 days Impressions: 19,888,135 (1% of industry) Est. TV Spend: $206,255 (1% of industry) Attention Score: 96.32 Attention Index: 147 (47% fewer interruptions than avg.) Dr Pepper: Fansville: Lucky Pants Premiered on: College Soccer, ESPNU Dr Pepper data for the last 30 days Impressions: 499,555,806 (13% of industry) Est. TV Spend: $12,659,650 (18% of industry) Attention Score: 93.71 Attention Index: 109 (9% fewer interruptions than avg.) Vaseline: Equitable Care for Skin of Color Premiered on: Freedom Writers, VH1 No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Citigroup, Inc.: It Starts with a Question Premiered on: Holmes & Holmes, HGTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Party City, Citi, Vaseline and more

Featured Stories