Watch the newest commercials on TV from Rocket Mortgage, Blue Apron, Denny’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Jan 8. A few highlights: Denny’s hypes its new $7.99 Super Duper Slam breakfast special, which includes bacon, sausage, eggs, hash browns and all-you-can-eat pancakes. Blue Apron wants you to “skip the stress of meal-planning and just enjoy living a healthy lifestyle.” And Rocket Mortgage promotes its Super Bowl Squares Sweepstakes. Today's TV Ad Highlights Data provided by iSpot.tv Rocket Mortgage: Get Ready Premiered on: Jeopardy! The Greatest of All Time, ABC Rocket Mortgage data for the last 30 days Impressions: 1,003,072,578 (39% of industry) Est. TV Spend: $14,613,430 (51% of industry) Attention Score: 93.85 Attention Index: 113 (13% fewer interruptions than avg.) Mahindra: Bob & Cleetus Seeing Colors Premiered on: MeatEater, The Sportsman Channel Mahindra data for the last 30 days Impressions: 19,277,990 (9% of industry) Est. TV Spend: $95,559 (3% of industry) Attention Score: 95.97 Attention Index: 114 (14% fewer interruptions than avg.) Princess Cruises: Best Sale Ever: This World Is Better Experienced Together Premiered on: World's Funniest Videos: Top 10 Countdown, Laff TV Princess Cruises data for the last 30 days Impressions: 10,554,299 (<1% of industry) Est. TV Spend: $120,170 (1% of industry) Attention Score: 95.43 Attention Index: 121 (21% fewer interruptions than avg.) Denny's: Super Duper New Year Premiered on: All of Us, TV ONE Denny's data for the last 30 days Impressions: 378,504,201 (5% of industry) Est. TV Spend: $2,273,996 (3% of industry) Attention Score: 94.19 Attention Index: 81 (19% more interruptions than avg.) Blue Apron: Feed Your Soul Premiered on: Morning Express With Robin Meade, Headline News No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Rocket Mortgage, Blue Apron, Denny’s and more

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