Watch the newest commercials on TV from Sprint, American Express, Adidas and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 24. A few highlights: Sprint spokesman Paul Marcarelli helps hype the “incredible camera featuring Night Sight” built into Google’s new Pixel 4 phone. American Express says it’s “with you through the new, the now and whatever comes next.” And in a spot starring NBA superstar James Harden, Adidas asks “Which would you rather be: understood or unforgettable?” Today’s TV Ad Highlights Data provided by iSpot.tv adidas: Free To Create: James Harden Is Different Premiered on: NBA Basketball, TNT adidas data for the last 30 days Impressions: 4,620,076 (<1% of industry) Est. TV Spend: $170,493 (1% of industry) Attention Score: 91.69 Attention Index: 64 (36% more interruptions than avg.) American Express: Member Since ’19 Premiered on: Money Monster, FX American Express data for the last 30 days Impressions: 379,750,533 (10% of industry) Est. TV Spend: $6,970,707 (12% of industry) Attention Score: 93.56 Attention Index: 63 (37% more interruptions than avg.) Finish Line: So Fresh: Jordan Bred Premiered on: NBA Basketball, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Sprint: Google Pixel 4: Capture the Stars Premiered on: Charmed, TNT Sprint data for the last 30 days Impressions: 2,231,373,751 (13% of industry) Est. TV Spend: $46,100,916 (15% of industry) Attention Score: 96.20 Attention Index: 144 (44% fewer interruptions than avg.) Robinhood Financial: Wake Up Call: Bus Premiered on: NBA Basketball, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Sprint, American Express, Adidas and more

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