Hot Spots

Watch the newest commercials on TV from Taco Bell, LG, Papa John’s and more

By Ad Age and Creativity Staff. Published on August 27, 2020.
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Watch the newest commercials from Target, Rosetta Stone, Walmart and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Taco Bell hypes its $10 Taco & Burrito Cravings Pack. LG asks “What’s your favorite thing?” in a spot promoting the new LG Velvet. And Papa John’s wants you to think of eating pizza as a quarantine coping mechanism, apparently.

Today's TV Ad Highlights

Data provided by iSpot.tv
One Step at a Time
Arrow Electronics: One Step at a Time
Premiered on: IndyCar Series Pre-Race, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Quaran-Tensions: Fr*it B*wls: Love Language
Dole: Quaran-Tensions: Fr*it B*wls: Love Language
Premiered on: I Love Lucy, Hallmark
Dole data for the last 30 days
Impressions: 257,269,655 (10% of industry)
Est. TV Spend: $1,369,618 (8% of industry)
Attention Score: 95.43
Attention Index: 118 (18% fewer interruptions than avg.)
There's Always Pizza: Good Day
Papa John's: There's Always Pizza: Good Day
Premiered on: Neighbors, FX
Papa John's data for the last 30 days
Impressions: 1,379,254,077 (14% of industry)
Est. TV Spend: $9,512,394 (12% of industry)
Attention Score: 89.62
Attention Index: 72 (28% more interruptions than avg.)
Silence
Taco Bell: Silence
Premiered on: Perry Mason, SundanceTV
Taco Bell data for the last 30 days
Impressions: 2,972,893,914 (10% of industry)
Est. TV Spend: $29,940,945 (11% of industry)
Attention Score: 91.85
Attention Index: 97 (3% more interruptions than avg.)
What's Your Favorite Thing?
LG Mobile: What's Your Favorite Thing?
Premiered on: America's Got Talent, NBC
LG Mobile data for the last 30 days
Impressions: 7,744,215 (<1% of industry)
Est. TV Spend: $697,383 (2% of industry)
Attention Score: 89.52
Attention Index: 60 (40% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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