Watch the newest commercials on TV from TaxAct, Ritz Crackers, Glad and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: TaxAct says its tax-prep service “costs 30% less than the big guys.” Sofía Vergara helps hype “bold and cheesy” Ritz Cheese Crispers. And in an ad that’s labeled “Powered by Wired Brand Lab,” Angela Kinsey (Angela from “The Office”) gives a faux conference keynote address about the technology behind Glad ForceFlex Plus trash bags. Today's TV Ad Highlights Data provided by iSpot.tv Jif: Gladiator School Premiered on: Good Morning Football, NFL Network Jif data for the last 30 days Impressions: 13,707,329 (<1% of industry) Est. TV Spend: $89,504 (1% of industry) Attention Score: 97.01 Attention Index: 134 (34% fewer interruptions than avg.) Little Caesars Pizza: Bad Day at Big Pizza Premiered on: Mom, FXX Little Caesars Pizza data for the last 30 days Impressions: 1,950,179,298 (18% of industry) Est. TV Spend: $17,977,296 (14% of industry) Attention Score: 94.02 Attention Index: 107 (7% fewer interruptions than avg.) TaxACT: Bear: Taxes Aren't Scary Premiered on: Dumb and Dumber To, FX TaxACT data for the last 30 days Impressions: 58,550,315 (4% of industry) Est. TV Spend: $238,228 (2% of industry) Attention Score: 58.01 Attention Index: 14 (86% more interruptions than avg.) Glad: Kitchen Keynote Premiered on: What's Happening!!, TV ONE Glad data for the last 30 days Impressions: 327,570,346 (76% of industry) Est. TV Spend: $3,075,781 (90% of industry) Attention Score: 94.90 Attention Index: 90 (10% more interruptions than avg.) Ritz Crackers: Couch Premiered on: On the Case With Paula Zahn, Investigation Discovery Ritz Crackers data for the last 30 days Impressions: 470,942,408 (5% of industry) Est. TV Spend: $6,497,743 (7% of industry) Attention Score: 92.91 Attention Index: 74 (26% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from TaxAct, Ritz Crackers, Glad and more

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