Watch the newest commercials on TV from Wendy’s, Boxed, Macy’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on Tuesday. A Boxed customer really overdoes it when stocking up on paper towels. Macy’s hypes the savings on fashion, jewelry and bedding available during its current sale. And Wendy’s wants you to know that its $1 Deals are back. Today's TV Ad Highlights Data provided by iSpot.tv Boxed Wholesale: Paper Towels Premiered on: Worldwide Exchange, CNBC Boxed Wholesale data for the last 30 days Impressions: 70,850,429 (1% of industry) Est. TV Spend: $677,073 (1% of industry) Attention Score: 90.09 Attention Index: 93 (7% more interruptions than avg.) Care.com: A Family Premiered on: Fixer Upper, HGTV Care.com data for the last 30 days Impressions: 205,046,752 (8% of industry) Est. TV Spend: $1,884,304 (8% of industry) Attention Score: 89.04 Attention Index: 118 (18% fewer interruptions than avg.) Realtor.com: Unreal Reality Premiered on: The Fresh Prince of Bel-Air, VH1 Realtor.com data for the last 30 days Impressions: 346,827,900 (8% of industry) Est. TV Spend: $4,482,391 (7% of industry) Attention Score: 95.00 Attention Index: 140 (40% fewer interruptions than avg.) Wendy's: Origami Premiered on: The Young and the Restless, CBS Wendy's data for the last 30 days Impressions: 1,554,724,468 (6% of industry) Est. TV Spend: $30,214,047 (11% of industry) Attention Score: 91.46 Attention Index: 97 (3% more interruptions than avg.) Macy's: 1000s of Specials Premiered on: Boyfriend Killer, Lifetime Movies Macy's data for the last 30 days Impressions: 1,614,736,850 (13% of industry) Est. TV Spend: $14,027,644 (11% of industry) Attention Score: 92.26 Attention Index: 118 (18% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Wendy’s, Boxed, Macy’s and more

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