Hot Spots

Watch the newest commercials from Walgreens, Target, AT&T and more

By Ad Age and Creativity Staff. Published on July 19, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Walgreens explains how it can help you navigate “the new normal.” Target suggests you make it “your first stop” for back-to-school season. And AT&T wants you to know that new and existing customers can now get the best deals on all smartphones.

Today's TV Ad Highlights

Data provided by iSpot.tv

Walgreens: The New Normal

Premiered on: Dateline, MSNBC

Brand Overview for Last 30 Days

Impressions: 796,115,694 (96% of industry)

Est. TV Spend: $4,339,663 (99% of industry)

Interruption Rate: 2.05%

Attention Index: 98 (2% more interruptions than avg.)

Hugo Boss Fragrances: Vision

Premiered on: 2021 Open Championship, Golf

Brand Overview for Last 30 Days

Impressions: 14,926,883 (5% of industry)

Est. TV Spend: $132,871 (8% of industry)

Interruption Rate: 2.18%

Attention Index: 97 (3% more interruptions than avg.)

AT&T Wireless: Lily Rotating Sign + Free Samsung Galaxy S21 5G

Premiered on: Worldwide Exchange, CNBC

Brand Overview for Last 30 Days

Impressions: 1,159,012,319 (10% of industry)

Est. TV Spend: $16,137,015 (15% of industry)

Interruption Rate: 2.94%

Attention Index: 97 (3% more interruptions than avg.)

Target: Back to School: First Expressions

Premiered on: Gravity Falls, Disney XD

Brand Overview for Last 30 Days

Impressions: 2,593,070,776 (24% of industry)

Est. TV Spend: $12,061,779 (25% of industry)

Interruption Rate: 1.14%

Attention Index: 99 (1% more interruptions than avg.)

PlayStation: Grand Theft Auto Online: Los Santos Tuners: Welcome to the L.S. Party

Premiered on: 2021 NBA Finals, ABC

Brand Overview for Last 30 Days

Impressions: 245,924,009 (28% of industry)

Est. TV Spend: $4,575,914 (47% of industry)

Interruption Rate: 1.98%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Ad Age and Creativity Staff

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Watch the newest commercials from Walgreens, Target, AT&T and more

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