Watch the newest commercials from Walgreens, Target, AT&T and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Walgreens explains how it can help you navigate “the new normal.” Target suggests you make it “your first stop” for back-to-school season. And AT&T wants you to know that new and existing customers can now get the best deals on all smartphones. More from Ad Age: Travel brands are spending again—how their marketing is different Today's TV Ad Highlights Data provided by iSpot.tv Walgreens: The New Normal Premiered on: Dateline, MSNBC Brand Overview for Last 30 Days Impressions: 796,115,694 (96% of industry) Est. TV Spend: $4,339,663 (99% of industry) Interruption Rate: 2.05% Attention Index: 98 (2% more interruptions than avg.) Hugo Boss Fragrances: Vision Premiered on: 2021 Open Championship, Golf Brand Overview for Last 30 Days Impressions: 14,926,883 (5% of industry) Est. TV Spend: $132,871 (8% of industry) Interruption Rate: 2.18% Attention Index: 97 (3% more interruptions than avg.) AT&T Wireless: Lily Rotating Sign + Free Samsung Galaxy S21 5G Premiered on: Worldwide Exchange, CNBC Brand Overview for Last 30 Days Impressions: 1,159,012,319 (10% of industry) Est. TV Spend: $16,137,015 (15% of industry) Interruption Rate: 2.94% Attention Index: 97 (3% more interruptions than avg.) Target: Back to School: First Expressions Premiered on: Gravity Falls, Disney XD Brand Overview for Last 30 Days Impressions: 2,593,070,776 (24% of industry) Est. TV Spend: $12,061,779 (25% of industry) Interruption Rate: 1.14% Attention Index: 99 (1% more interruptions than avg.) PlayStation: Grand Theft Auto Online: Los Santos Tuners: Welcome to the L.S. Party Premiered on: 2021 NBA Finals, ABC Brand Overview for Last 30 Days Impressions: 245,924,009 (28% of industry) Est. TV Spend: $4,575,914 (47% of industry) Interruption Rate: 1.98% Attention Index: 98 (2% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Watch the newest commercials from Walgreens, Target, AT&T and more

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