Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: McDonald's serves up another one of its ads with the tagline "We have more in common than we think," suggesting that its restaurants are a common cultural reference point; this installment shows various people starting their days with a McD's breakfast. Old Navy wants you to "#SayHi" to its Rockstar jeans with "secret-slim pockets." And looking back at its history, Wells Fargo tells how it helped its customers who were survivors of the San Francisco earthquake of 1906; "We had your back then, and we've got your back today," an announcer says.
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
