Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Taco Bell says that "love makes you do crazy things"—like risking "movie jail" when you sneak a Taco Bell Triple Double Crunchwrap into the theater. The NFL hypes the new season of football with a spot that subtly captures the thrill of the game and ends with the tagline "Ready, set, NFL." And Samsung thinks you'll be totally transfixed by the "captivating color" and "gripping 4K" of its 82-inch QLED TV.

Today's TV Ad Highlights

Data provided by iSpot.tv

Samsung Smart TV: Can't Look Away

Premiered on: NCIS: Los Angeles, USA Network

Samsung Smart TV data for the last 30 days

Impressions: 347,262,117 (100% of industry)

Est. TV Spend: $5,092,219 (100% of industry)

Attention Score: 94.84

Attention Index: 100 (0% fewer interruptions than avg.)

NFL: Ready, Set, NFL: Jets

Premiered on: NFL Football, NFL Network

NFL data for the last 30 days

Impressions: 1,357,070,983 (29% of industry)

Est. TV Spend: $2,922,492 (6% of industry)

Attention Score: 88.51

Attention Index: 87 (13% more interruptions than avg.)

Samsung Mobile: All the Power You Need

Premiered on: The Originals, CW

Samsung Mobile data for the last 30 days

Impressions: 1,710,558,041 (71% of industry)

Est. TV Spend: $43,153,690 (75% of industry)

Attention Score: 80.71

Attention Index: 83 (17% more interruptions than avg.)

RumChata: Did Somebody Say Mocha?

Premiered on: The Daily Show With Trevor Noah, Comedy Central

RumChata data for the last 30 days

Impressions: 61,084,289 (2% of industry)

Est. TV Spend: $571,816 (2% of industry)

Attention Score: 95.08

Attention Index: 113 (13% fewer interruptions than avg.)

Taco Bell: Movie Theater

Premiered on: Quick Pitch, MLB Network

Taco Bell data for the last 30 days

Impressions: 3,496,595,261 (13% of industry)

Est. TV Spend: $32,165,063 (13% of industry)

Attention Score: 93.30

Attention Index: 108 (8% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.