Watch the newest ads from Hardee's, Geico, Lowe's and more
A few highlights: The Geico Gecko holds a yard sale—but doesn't really want to get rid of any of his stuff. Lowe's serves up another installment in its series of "The moment when..." ads. And a Hardee's manager screams "Traitor! Burgers need fire!" (It'll make sense once you watch the ad.)
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.