Watch the newest commercials on TV from Lexus, Infiniti, Wells Fargo and more
Published on January 28, 2019.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Wells Fargo explains how one of its staffers with the title "Financial Health Banker" can help young customers save up for their first home. North Carolina Tar Heels Coach Roy Williams helps Infiniti hype the QX50. And Lexus serves up a fresh TV cut of a wry campaign it debuted online last week in which "national treasure" (and Fox Sports football analyst) Matt Leinart helps promote something called the Quarterback Safety System+.
Attention Index: 150 (50% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.