Watch the newest ads on TV from Hyatt, The New York Times, Kohl's and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: The New York Times says "The truth is worth it" in an intense commercial that spotlights its reporting in Myanmar. Kohl's says "Give joy, get joy" in a holiday-themed ad. And Hyatt says "What makes it a home is something you feel" in a spot for Hyatt House.

Today's TV Ad Highlights

Data provided by iSpot.tv

The New York Times: The Truth Is Worth It: Resolve

Premiered on: Morning Joe, MSNBC

The New York Times data for the last 30 days

Impressions: 181,579,218 (16% of industry)

Est. TV Spend: $2,411,944 (23% of industry)

Attention Score: 92.07

Attention Index: 95 (5% more interruptions than avg.)

NFL: 2018 Season Recap

Premiered on: NFL Live, ESPN

NFL data for the last 30 days

Impressions: 1,465,671,333 (47% of industry)

Est. TV Spend: $2,087,048 (7% of industry)

Attention Score: 91.17

Attention Index: 99 (1% more interruptions than avg.)

Hyatt Hotels & Resorts: Something You Feel

Premiered on: The Late Show With Stephen Colbert, CBS

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Kohl's: Give Joy, Get Joy: LEGO, Fitbit and Xbox

Premiered on: Early Today, NBC

Kohl's data for the last 30 days

Impressions: 3,593,093,125 (13% of industry)

Est. TV Spend: $37,144,528 (11% of industry)

Attention Score: 91.46

Attention Index: 119 (19% fewer interruptions than avg.)

JoS. A. Bank: Biggest Sweater Sale of the Year: Buy One, Get Two Free

Premiered on: Bloomberg Technology, Bloomberg HD

JoS. A. Bank data for the last 30 days

Impressions: 733,754,270 (11% of industry)

Est. TV Spend: $5,178,807 (6% of industry)

Attention Score: 92.37

Attention Index: 107 (7% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.