A powerful impact
The video gained more than 40,000 viewers and 18,000 comments during the livestream and right after the launch. Some of the commenters said they learned more about hydrogen from the video than during their entire school years and they would love to participate in the environmental movement to make a better tomorrow.
The video delivered a message in a way that is appropriate for Gen Z and young millennials, who often focus on the present rather than the future, being subjects of change and not waiting for others to help.
Instead of formally conveying information about the hydrogen era, society and technology, which can be rather difficult, those topics were introduced in conjunction with what Gen Z and young millennials can do, and what BTS is doing as well. Also, simple explanations were provided by RM, the leader of BTS, with infographics also helping the audience understand hydrogen as a fuel source better.
Hydrogen energy is good for both the Earth and all of us, but it would be useless if it’s not actively utilized. Therefore, hydrogen cities—that is, cities that are integrating hydrogen into their economies and infrastructures to reduce carbon emissions—are being built in many parts of the world, including in the Aran Islands of Ireland, Lolland Island in Denmark, Switzerland and Ulsan in South Korea so that hydrogen production, flow and utilization can be carried out organically.
If more such hydrogen cities are built in earnest and hydrogen societies are realized, carbon emissions could be reduced by 6 billion tons every year by 2050. And if 1 million units of Hyundai Motor's hydrogen-electric vehicle the NEXO Fuel Cell are run on the road, it would result in carbon-reducing effects similar to planting 600,000 trees.
The video also redefined people’s perception about hydrogen. People might think that hydrogen is dangerous, but it is safer than any other fuel. The temperature of hydrogen during auto-ignition is higher than gasoline and diesel. Also it is 14 times lighter than air, so it disperses quickly into the atmosphere. Therefore, even if there is a leakage, the chance of hydrogen causing fire or explosion is very low.
RM explained thoroughly how NEXO is undergoing several hydrogen fuel tank safety assessments including burst, drop, flame and extreme temperature.