Roku Inc., the maker of video-streaming devices, will release 23 more shows originally made for Quibi, the failed short-video startup, to attract viewers and advertisers to its free channel.
The first batch of 30 Quibi programs, released in May, sparked used to double the time they spent streaming the Roku Channel in the second quarter versus a year earlier, the company said Monday. In January, Roku bought the rights to dozens of programs from Quibi Holdings LLC, the startup founded by film mogul Jeffrey Katzenberg.
The next batch of titles arrives on the Roku Channel on Aug. 13. Most already aired on Quibi, but four are all new, including “Squeaky Clean,” a cleaning competition, and “Eye Candy,” where contestants try to identify food designed to look like ordinary objects.