News Archive

'Advergames' a Smart Move, If Done Well

The survey, by gaming company Blockdot, notes that benefits to advertisers do not come from ad placements in the game, but from the way the brand interacts and communicates with the user.
By:
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r
By:
rchang@adage.com
October 16, 2008 06:41 PM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
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By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers